An Idea is worth one million dollars

    

      Anyone can think of an idea, but as the old saying says, "not all ideas are new under the sun". For an entrepreneur to ensure his/her idea is new under the sun he/she must utilize the gift that God has given to everyone, the gift of creativity. Once an entrepreneur have implemented creative thinking and creativity in their business there are some factors that can be exceeded. Some of those factors are customer expectation through innovation, productivity and development.

If an entrepreneur uses creative ways to solve a problem and come up with a solution that is completely new and unique, it is called innovation. If the entrepreneur's innovative idea not just satisfies the costumer's expectations but also exceeds them, it can lead to productivity and the development of his/her business. Creative thinking enables an entrepreneur to do out of the box procedures that can be cost-effective and exceed normal productivity limit. Some of these procedures may include: utililising cheap and low-cost technology and other readily available products (for example: using a website or blog to communicate with customers in order to lower the phone bill, thus saving some extra money and increasing productivity), and finding creative ways to solve challenging problems (for example: using what others may consider as garbage to create fuel). Now through the increase of productivity and the proper management of resources, the entrepreneur's business can be further developed both physically and economically.

   In conclusion, once an entrepreneur uses creative thinking in their business and manage their resources properly; they can win the approval of their customers, increase productivity and further develop their business both physically and economically. All of which will maximize profit.