Friday 18 March 2016

Pick a new Franchise and say how you would set it up in SVG.

The franchise that I would set up in St.Vincent and the Grenadines is Dunkin' Donuts' trade name franchise. Dunkin’ Donuts was founded in 1950 by William Rosenberg in Quincy, Massachusetts. Up to this date, Dunkin' Donuts stores is said to be found in over 32 countries, and they present 70 different types of doughnuts, along with coffee drinks and other baked goods. The Startup cost for Dunkin' Donuts is between $216.1 thousand and $1.5 million. The first step that I must do is to get in contact with the franchiser and fill out the Dunkin' Dount's franchisee application and provide the necessary proof of my citizenship and assets. If the franchiser approves of my application documents, they will send their Franchise Disclosure and Qualification Package which contains information about the franchiser and the franchise system. After going through the second and third steps which are: getting the business plan (meeting with the franchise manager and conducting the due diligence process) and doing a financial review, I can set up the franchise. Since this franchise is a food franchise, the best location to put it is in the capital city where there is dense population of people who are morning commuters who will enjoy a cup of coffee before they start work.
  Some social factors that may affect my choice of franchise are:

  1. Attitude from society- This can be either negative or positive attitude, because persons in the society would have different thoughts and beliefs of how the country should grow.
  2. Culture- This is a country of many different cultures and people from different cultures don't always agree with each-other on certain things and businesses. For example, people from a certain culture may discourage the selling of coffee.
  3. Religion- This is similar to culture but this deals with the religious factors with the business.
Economic factors that may affect my choice of franchise are:
  1. Equipment and materials- St.Vincent is a small country and it would be very challenging to get the necessary equipment for the trade name franchise.
  2. Capital- This is a major factor, without it the franchise would cease to exist.
  3. Human resources- Yes there are a lot of people but there isn't a lot of people with the required training to handle the equipment. 

1 comment:

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